Social Media & PR work
Capstone Agency & Coca-Cola UNITED
I joined Capstone Agency & the Coca-Cola UNITED Bottling Co. client team in fall 2022, right at the beginning of our partnership. We spent the fall semester building an internal sustainability campaign to educate CCBCU employees about the company’s sustainability efforts and ways they could contribute by recycling and taking care of the environment. Check out some examples of my creative work in our final pitch to the right, and some of our creative work following the launch of the campaign below. CCBCU has utilized some of our creative work on external platforms in addition to our initial internal campaign.
Social Media: the Association for Women in Sports Media
I managed Twitter and Instagram accounts for the Alabama chapter of the Association for Women in Sports Media (AWSM) for the 2022-2023 school year. Here are some examples of the content I designed & posted to announce/recap meetings and highlight our members. According to Instagram business analytics, posts from the 2022-2023 semesters reached 2 to 3 times more users than previous posts.
Capstone Agency: CreateAthon
I’ve participated in two years of Capstone Agency’s annual CreateAthon, a pro-bono event that involves new teams working to produce a campaign for a nonprofit organization in under 24 hours. This year, my team created a new brand identity for a local daycare/pre-K called Riverchase Day School. The team crafted a new logo and merchandise materials for the school, and I specifically helped design over a dozen Instagram and Facebook templates through Canva for the clients to customize for future use. Here are some examples of the work we produced during 2024 CreateAthon.
Campaigns / Thesis
Senior PR and advertising students at Alabama build and pitch a campaign to real clients in place of a thesis. My campaigns team spent countless hours researching and strategizing a campaign, including conducting our own primary research. Our final campaign was selected out of four teams in our class by the clients to move forward with. Here’s a glimpse at what we presented in our final pitch.
